Hello
I'm Alv Torrens, Senior Product Designer
*Hola, Hoi, Bonjour
I'm a Senior Product Designer with over 10 years of experience crafting digital experiences that connect people, systems and businesses, and hopefully make someone's life a little better.
Design is a way of thinking, not just making
Whether I'm mapping out a design system, chatting with real users, sketching ideas on a scrap of paper, or polishing tiny details, I'm always looking for that sweet spot where clarity meets creativity.
I'm good at bringing different voices together, navigating complex stakeholder worlds without losing sight of the goal.
And nowadays I love using AI to spark ideas, speed up prototyping, and uncover fresh ways to make things better.
What have I done?
100K+ passengers
Helped them through flight disruptions and on to their gate at Air France / KLM.
Up to 30% faster
Helped Settly, a scale-up, streamline how its immigration specialists handle cases.
1M users in 8 months
Helped a fintech app reach its first million users.
4.3 stars
Turned LATAM Airlines' app into a store-rating success story.
Whether it's running workshops, leading vision sprints, or understanding the big picture, I take a hands-on, research-driven approach that's all about making an impact in real life, while keeping things calm, and with the right amount of fun.
Experience
Air France / KLMSenior Product DesignerDisruption and transfer journeys on web and app, and the boarding pass used by ~75M passengers a year.
SettlySenior Product DesignerFirst designer: grew the team to four, built design ops from scratch and redesigned back-office workflows.
GlobantSenior Product DesignerFor LATAM Airlines: the app's design system and flows for high-value travellers.- Acid Labs & othersProduct DesignerFintech, telecom and B2B platforms, including the launch of MACH, which reached 1M users in 8 months.