Product DesignerAmsterdam / NL2026

Alv Torrens — Senior Product Designer

DesignFor humans

// About

Ever tried to rebook a canceled flight while sprinting to a gate? That's the kind of moment I design for.

Hello, I'm Alv, a senior product designer with over ten years of experience turning the messy edge cases most products quietly ignore into well-designed experiences. Designing bridges between businesses, humans and machines.

Selected work / Newest

Nobody panic. Your gate is somewhere that way.

Redesigning how passengers with connecting flights find their way through the airport, across the app and the website.

Key result
3.6 → 4.7/5Avg. transfer rating
Role
Product Designer
Year
2025
The Air France and KLM app guiding a passenger to their connecting flight
Case study

Giving control to the users

A dashboard reimagined as a pivotal, everyday experience rather than a settings afterthought.

Key result
4.7/5Satisfaction
Role
Product Designer
Year
2022
Settly's case overview dashboard for immigration specialists
Case study

An app to serve them all

Shifting the experience from a transactional app to a servicing app people return to.

Key result
+17%App usage / qtr
Role
Product Designer
Year
2021
The LATAM Airlines servicing app on a phone

What I do

// Design

  • Product design
  • End-to-end UX
  • Interaction design
  • Motion and microinteractions
  • Design systems
  • Prototyping
  • Usability testing
  • A/B testing
  • Product analytics
  • UX research
  • Workshops
  • Design sprints

// Leadership and strategy

  • Design leadership
  • Team leadership
  • Hiring and mentoring
  • Design operations
  • Design strategy
  • Cross-functional alignment
  • Stakeholder management

// AI

  • AI-integrated design
  • Conversational and agentic UX
  • AI-integrated research and prototyping
  • Evaluating AI output for quality

// Tools

  • Figma
  • Framer
  • Adobe suite
  • Gemini
  • Claude
  • GPT
  • Cursor
  • Miro
  • Maze
  • Dovetail

Experience

See on LinkedIn →